\nDate :: 08.21.2009
\nBy :: By LABJ Staff Rreporter<\/p>\n
SONNY ASTANI, 55\u00a0<\/strong> The longtime apartment developer swung for the fences with his most ambitious project \u2013 Concerto, a planned 629-unit condominium complex in two downtown high-rises and one loft building. He has struggled to keep the project afloat, but unlike other developers has not abandoned his effort; construction is wrapping up on one tower and the lofts.<\/em><\/p>\n Sonny Astani<\/p><\/div>\n Biggest Challenge:<\/strong>\u00a0Trying to finish and sell a $300 million multiphase, high-rise mixed-use project in downtown L.A. all while expecting that my construction lender may be taken over by the FDIC any Friday at 6 p.m.<\/p>\n Notable Deals:<\/strong>\u00a0I was very fortunate to have refinanced a half-dozen of our larger apartment buildings with Freddie Mac before the meltdown occurred.<\/p>\n Secret of Success:<\/strong>\u00a0We are a small, flexible and lean operator. We are one of a few groups in L.A. that is an owner, developer, builder and manager of multifamily properties and condominiums.<\/p>\n Sage Advice:<\/strong>\u00a0I usually talk to my wife, she knows everything.<\/p>\n Stress Release:<\/strong>\u00a0I have practiced martial arts, tai chi and yoga for the past 20 years. But I have recently taken up wrestling and ocean swimming, which is an indication of my state of mind: \u201csurvival.\u201d<\/p>\n Recession\u2019s Silver Lining:<\/strong>\u00a0People in general are more reasonable and easier to work with, the exception being my kids and my bank.<\/p>\n End of Downturn:<\/strong>\u00a0Sadly it will come to an end when we have become so accustomed to it that we stop asking the question.<\/p>\n Recent Splurge:<\/strong>\u00a0(On) trainers and shrinks. I have given up spontaneous and impulsive shopping<\/p>\n","protected":false},"excerpt":{"rendered":" Special Report: Who’s Who In Real Estate Source ::\u00a0Los Angeles Business Journal Date :: 08.21.2009 By :: By LABJ Staff Rreporter SONNY ASTANI, 55\u00a0 President Astani Enterprises Inc., Beverly Hills The longtime apartment developer swung for the fences with his most ambitious project \u2013 Concerto, a planned 629-unit condominium complex in two downtown high-rises and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/astanienterprises.com\/index.php?rest_route=\/wp\/v2\/posts\/516"}],"collection":[{"href":"https:\/\/astanienterprises.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/astanienterprises.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/astanienterprises.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/astanienterprises.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=516"}],"version-history":[{"count":1,"href":"https:\/\/astanienterprises.com\/index.php?rest_route=\/wp\/v2\/posts\/516\/revisions"}],"predecessor-version":[{"id":518,"href":"https:\/\/astanienterprises.com\/index.php?rest_route=\/wp\/v2\/posts\/516\/revisions\/518"}],"wp:attachment":[{"href":"https:\/\/astanienterprises.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/astanienterprises.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/astanienterprises.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nPresident Astani Enterprises Inc.,
\nBeverly Hills<\/p>\n![\"\"](\"https:\/\/astanienterprises.com\/wp-content\/uploads\/2020\/06\/sonny_concerto.png\")